On August 28, 2020, Khaleej Times featured BEYOND's limited collection Shell created for Emirati Women’s Day.
This premium Abayas and Kaftans collection is inspired by the stories of real-life Emirati women taking over the modern world and is made of the finest Italian chiffon.
About Khaleej Times
Khaleej Times, UAE’s longest-running English daily newspaper recently wrote a piece on Beyond and Beyond’s Founder - Khulood Al Nakhi. It has been covering important topics all across the UAE since 1978. And we are proud to have been covered by such a prestigious newspaper. The article spoke about our creative direction which makes our luxury abayas look chic yet playful, with a touch of sophistication.
The story behind our collections
The inspiration for the Shell collection was taken from elements of the ocean, whereas the Floral collection is inspired by the ever blossoming grace of flowers. Other than Beyond, there are very few luxury abayas or kaftan brands in Dubai, whose collections are crafted with the sustainability of fabric in mind and to provide functionality while preserving femininity and a high degree of contemporary sophistication.
A special edition, for a special day
To read this article click here.