Not your average fashion brand, it goes an extra mile and reflects moral values and fashion trends at the same time. Founded in 2019, ‘Beyond’ is a reputable label providing highly modest yet stylish collections of readymade abayas and kaftans, designed to offer unparalleled sophistication. It is the first Middle East luxury sustainable brand listed on Positive Luxury next to Christian Dior, Givenchy and more. Each collection delivers exclusive masterpieces that encompass both trendsetting modern and classic designs to diversity and richness in the most eclectic colour palettes and quality embellishments. It is best known for combining contemporary silhouettes with distinct minimal inspiration.



BEYOND combines the expertise of fashion strategists, stylists, designers and tailors to celebrate modest yet personal style where traditional craftsmanship meets the latest technologies to bring unique sustainable wearable fashion to life. The brand offers a modern twist to abayas and guarantees a long-lasting impression with an eye to detail and uncompromised attention to fabric quality.



The ‘Beyond’ team travels around the world to source and carefully hand pick the most exclusive fabrics from the best manufacturers and place complex thought-process to each piece. We provide tremendous value to our customers in terms of quality, sustainability and luxury and are committed to execute simple yet eye-catching designs of high quality that leave an everlasting impression.



Every single detail is designed to meet client’s preferences and embrace her shape, character and curves as BEYOND offers special bespoke services. The brand encourages women to welcome their uniqueness and love their body by creating made-to-measure clothes from high end sustainable fabrics and providing them with a distinctive tailoring experience. By having skilful experts in luxury fashion embroidery your custom clothing also en-devours to provide a premium hassle free monogramming service.



The brand is committed to keeping no stock, no over production, no waste and offers natural fabrics that are biodegradable and that cause less harm to the environment. BEYOND always works towards reducing the waste caused by the fashion industry by creating custom-made garments from luxurious, recycled, eco-friendly fabrics. Every piece is made to personal body measurements from high-end surplus fabrics to ensure impeccable quality.